Top 8 Email Marketing Tools Ranked
Ranked by deliverability, automation power, ease of use, and affiliate commissions.
💌
Klaviyo#1 Best OverallBest for eCommerce
The most powerful email + SMS platform for eCommerce
✅ Pros
- Best-in-class eCommerce integrations
- Powerful segmentation and flows
- SMS + email in one platform
- Deep Shopify integration
- Excellent revenue attribution
❌ Cons
- Gets expensive at scale
- Steeper learning curve
- Overkill for non-eCommerce
Starting priceFree — paid from $20/mo
⚡
ActiveCampaign#2 Best Automation
The most advanced automation engine for serious marketers
✅ Pros
- Incredibly powerful automations
- Built-in CRM included
- Best deliverability rates
- Conditional content and split testing
❌ Cons
- No free plan
- Complex for beginners
- UI can feel cluttered
Starting price$15 / month
✍️
ConvertKit (Kit)#3 Best for Creators
Built for bloggers, podcasters, and online creators
✅ Pros
- Extremely creator-friendly
- Great landing page builder
- Simple tagging and segments
- 30% recurring affiliate program
❌ Cons
- Limited design templates
- Basic reporting
- Less suited for eCommerce
Starting priceFree — paid from $25/mo
🐒
Mailchimp#4 Most Recognised
The world's most recognised email marketing platform
✅ Pros
- Very easy to use
- Great template library
- Good analytics and reporting
- Huge integration library
❌ Cons
- Free plan very limited now
- Pricing jumps steeply
- Automation less powerful than rivals
Starting price$13 / month
📨
Brevo#5 Best Value
Excellent value all-in-one platform with generous free tier
✅ Pros
- Priced by emails sent, not contacts
- SMS, chat and email in one
- Transactional email included
- Great deliverability
❌ Cons
- Brevo branding on free plan
- Automation less intuitive
- Template editor can be clunky
Starting priceFree — paid from $25/mo
💧
Drip#6 Best for DTC Brands
eCommerce-focused email with deep revenue tracking
✅ Pros
- Strong eCommerce automation
- Revenue attribution built in
- Clean, modern UI
- Good A/B testing tools
❌ Cons
- No free plan
- Pricier than Klaviyo for same features
- Smaller integration library
Starting price$39 / month
🆓 Best Free Email Marketing Options
Start for free and upgrade when your list grows.
🆓
Brevo Free#1 Best Free
300 emails/day free — most generous free email plan available
✅ What you get free
- Unlimited contacts
- 300 emails/day free
- Email and SMS campaigns
- Basic automation included
❌ Free limitations
- Brevo branding on emails
- Daily sending cap of 300
- Limited reporting
PriceFree forever
🆓
ConvertKit Free#2 Best Free for Creators
Free up to 1,000 subscribers — perfect for bloggers starting out
✅ What you get free
- Up to 1,000 subscribers free
- Unlimited email sends
- Landing pages and forms
- Sell digital products
❌ Free limitations
- No automation on free plan
- Limited integrations
- ConvertKit branding
PriceFree up to 1,000 subs
Side-by-side feature comparison
How the top 8 email marketing tools compare on the features that matter most.
| Feature | Klaviyo ⭐ | ActiveCampaign | ConvertKit | Mailchimp | Brevo | Drip | Brevo Free | ConvertKit Free |
|---|---|---|---|---|---|---|---|---|
| Free plan | ✓ | ✕ | ✓ | Limited | ✓ | ✕ | ✓ | ✓ |
| Visual automation | ✓ | ✓ | ✓ | Basic | ✓ | ✓ | ✕ | ✕ |
| SMS marketing | ✓ | ✓ | ✕ | ✕ | ✓ | ✕ | ✓ | ✕ |
| A/B testing | ✓ | ✓ | Basic | ✓ | Basic | ✓ | ✕ | ✕ |
| eCommerce tracking | Best-in-class | Good | Basic | Good | Good | Advanced | Basic | None |
| Starting price | $20/mo | $15/mo | $25/mo | $13/mo | $25/mo | $39/mo | Free | Free |